With the economy already squeezing small businesses one underutilized tool is an advertising and marketing equalizer. Even the smallest entrepreneur can compete with the corporate giants on Twitters fair playing field. Everyone starts on Twitter with zero followers, zero tweets and generic background to build from. A Free tool with almost twenty-five million daily visitors can promote your product or service.

Twitter business directory Twibs is a great place to start to size up your competition and learn from their failure or success in garnering followers. You can search the business index either alphabetically or by keywords to find pertinent data. Review Twitter bios and their following statistics then visit their profile page to see what is for those in your field of business. From @PerezHilton with 836,609 followers to @labelofhope with 685 followers a wide range of businesses and celebrity brands can be found in the listings.

After you have completed your research there are several basic rules you will want to follow when getting started. Do not begin by tweeting a hard sales pitch 42% of Twitterers polled said it was the main reason to unfollow. If you are unsure how to get started review other businesses for ideas for a tweet stream that will work for you. Next have a custom background designed to display your business logo and carry your branding in to a social media forum. Your Template can contain both text and images so consider adding your URL, email and product images.

Make your first tweets conversational with humor, news links, video links or famous quotes. If you sell Hair Care products provide links to styling tips or links to recipes if you sell food products or services. Follow twitterers that follow your competition they will already have an interest in what you are selling. Begin slowly integrating sales tweets into your daily conversation and monitor changes in your following totals then adjust your message accordingly.

Research your competition, brand your background, Tweet and interact with your following. Tweet information that will encourage your following to seek you out each day. Provide your followers with coupons, discounts, promotions and links to items on your website. Your impact on Twitter will be directly proportional to the time you invest on building and keeping your following.

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