The unrivalled growth in the world wide web has sent the e-commerce industry spiralling into what is now a multi-billion dollar industry. With it, the science of Search Engine Optimization (SEO) has become more and more significant to online marketeers and companies alike.

Most online search sessions on internet begin at Google, Yahoo or Bing, with the Google holding the majority share in online search activity. A number 1 position in Google, therefore, can equate to millions of dollars of potential revenue for profitable search keywords.

The difference between a number 1 position on the first page of Google results and a 5th position is vast, and even more so between the first and second page – note, that hardly any of us using Google progress to the third page of results.

So how do you get listed as number 1 in Google for a given search? This has become known as SEO, or the science of Search Engine Optimization, and it concerns how web-pages get ranked by search engines like Google, for a given search phrase. When you do a search in Google, you receive a set of search results that Google’s ranking algorithym has deemed are both the most relevant for your search query, and also the most important.

Your web page will be considered more important if it has links to it from other websites, especially if those sites have related content and the pages that the links are on contains content related to yours. This is especially true if the anchor text is also related to your subject matter.

There are two main parts to getting a web page both listed in Google’s index and getting it to rank well. The first is making it relevant by incorporating original content and the second is to make it important by gaining inbound links from other websites.

The name of the game is to get as many quality one-way backlinks to your web page as you can without resorting to spammy methods – for which you will definately get highly penalised. One method is to use article marketing, which is simply writing articles related to your keyword, posting them on online article directories, including your links that point back to your site and this way you can create many quality backlinks to your site. It helps if you write some useful original content that users will find useful – Google is more likely to treat your links as quality links if the content is good and is not duplicated elsewhere.

You need to keep in mind that search engines do not like duplicate content. Think about it, if all Google did was present you with search results that just had duplicate content then you would stop using it – its Google’s job to filter this out and they are pretty good at it. This could be quite a labour intensive task but there are plenty of online services now that will submit your article for you and help you create mutliple unique versions that the search engines are more likely to find favour with.

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