It’s possible to build traffic to your website by accepting the challenge to improve your position. It’s a constant work in progress; article marketing, advertising, and good ad words are only the beginning. You have to work hard to acquire your results and keep the top rankings.

As an online business owner, you know that buyers never skip over the first page. It’s a constant task to get on the first page, stay on the first page, and remain a top rank in your niche. Your marketing plan should reflect smart strategies to earn the ranks you desire. Be smart and avoid black hat techniques to stay competitive in your industry.

Black hat techniques are a sort of illegal SEO methods to earn popularity, rank, and top position in the seach engines. If you’re caught commiting these acts, the Google ‘police’ will ban you from the rankings, period.

1. Hidden links and text is a smack in Google’s face. Web site owners that use this try to match the color of their pages to the hidden links and text to trick visitors as well as search engines.

Google, MSN, Yahoo!, and other top search engines can detect hidden links and texts. If it’s found, you will get banned for misconduct. if you have to play the game, you have to play fair. Keep all texts and links visible so visitors know what they’re getting into.

2. Cloaking is a black hat technique that causes big problems for website owners. Instead of generating additional traffic, the cloak causes search engines to ban them as well. Cloaking is when you present different information to search engines to get rank then switch the content when visitors come to your site.

3. Link farms consist of one page full of links irrelevant to your website. Google hates webmasters that build artificial popularity by building a page with links to high traffic sites. Make ethical exchanges; exchange links with websites relevant to your business to earn the proper respect.

If a search engine detects this, you’re going to experience a Google slap that will drop your web site below high ranks. So if you have a site about web hosting in Mexico and most of your links have nothing to do with web hosting in Mexico you will not receive a better ranking. You may not even make a page in their search results for trying to trick the system.

4. Duplicate Content. The search engines only want to index original content. They dont want to index the same content 1000 times. If duplicate content is detected only one will be indexed. The rest will end up as supplemental context and wont even rank.

5. Keyword stuffing is a big no-no in SEO. Try to use keywords sparingly and only if it’s relevant to your website’s content. Do not stuff keywords in your metatags, articles, and pages to dominate the search engines. With a little consistency, you can dominate the keyword with organic SEO techniques instead of keyword stuffing.

6. Duplicate sites are another eye sore in search engine results. Duplicate sites are exact copies of an original created with new domain names. If a search engine recognizes this, the other sites will get blocked from all results. It’s not worth the time, money, or effort to break the rules. Use good SEO techniques to earn your rank. Keep it nice, sweet, and to the point for the best results.

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