How often have you found a web page that carries the name “Home”, “About Us” or “Contact Us”? It’s a sad thing. Old habits die hard. When will web designers get the idea that the title tags for your web pages must be quickly searchable by search engines?

Naming a web page “About Us” is a bad thing to do. Why? Because when Google (or other search engines) indexes your web site, words like “About Us” or “Contact Us” mean nothing. For instance: when potential clients are looking for your services or products, they won’t conduct a Google search for “About Us”.

As of this writing, there are more than 1,230,000,000 web pages found on Google using the search term “About Us”. Do you think your web site has a good chance of appearing on the first page of Google when it is going against over a billion other web pages?

Web site title tags are extremely important to use if you want high ranking on search engines. If you sell shoes, then you need to tell Google that your web page is all about shoes. Title the web page “Quality Leather Shoes” and then make sure the content of that web page is all about quality leather shoes. You might have another page on your web site about Italian leather shoes. So title that specific page “Italian leather Shoes”. Again, make sure the content of that page is all about Italian shoes.

It really isn’t rocket science but so many web designers have no clue about how to properly name web pages for excellent search engine placement. Most web designers are designers. They like to make web sites look pretty. They like to use all types of flash and visually appealing bells and whistles. But from a web site title tags point of view, visuals are nowhere near the top of the list when designing a web site.

Web site title tags not only assist search engines locate your web pages and list them accordingly; they also empower you – the business owner – to specify each page of content on your site. This makes excellent navigation too. What you need to do is to focus, focus and focus. Be certain that every word speaks of the topic found in every web page. This will accelerate your Google rank. If you think about it, how can search engines like Google or Yahoo comprehend the content if you’re in the dark yourself?

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