Internet marketers are using a variety of methods for getting their sites ranked high in the many search engines that exist online today. There are many varied techniques used to promote a blog, website, or landing page, and all marketers want to be listed as the first listing on page one of the Search Engine Results Pages – SERPs.

Internet marketing tools have evolved just as much as the search engines. Even though there are quite a few search engines, and there are hundreds, you can get software to track your progress in each of them. The amount of indexes is overwhelming but you still have to try to get in them.

Getting a site to rank well can be a very time consuming and difficult process, but considering what is at stake, the effort can be well worth it. After all, it is generally assumed that if you can get your site listed on the first page of the SERPs, it will pay off for you.

The assumption that being on the first page is winning is a bit misguided and a variety of factors will come into play when accessing the effectiveness of the position of each listing. It is true however, that first page results will be clicked on more than second page results. But it is all about page position.

If you look at the paid sponsored listings appearing above the returned index listings, you will have to agree that they defeat your optimization efforts. By including ads above the organic results, listings appear lower on the SERPs.

Even though the paid ad might contain exactly what the searcher is looking for, it won’t be good for the internet marketer trying to get organic traffic from their organic listing. If they are listed number eight on page one of the SERPs, a person will have to scroll down the page to see your listing.

The SERPs also contain sponsored ads down the right side of the page. These ads compete for the click as well and reduce your traffic. It’s not enough to be on the first page, you need to be above the fold in the area that is initially viewable if you are going to maximize your opportunity.

Any query might return millions of pages from any search engine index accounting for hundreds if not thousands of SERPs. To be in the game and get your share of the search traffic, ranking in the top three or four is not only necessary, it is essential for your success.

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