I think you have already heard about the “Secret” piece of code that you actually paste on your website that will place it on top of the Google Search Results.

There is no such thing. Think about it for a minute. If there was, don’t you think Google would notice when a website shot to the top of the search ranking when no other criteria the algorithm looks for are met? Have you heard the saying, “Easy come, and easy go?” In the world of search marketing, just like life, there is no shortcut.

Many believed that the fastest way to the top is with a map. This also goes the same for SEO, Search Engine Optimization. To become successful, you have to build a user-friendly website that really provides meaningful, relevant information which serves as purpose. Always have a plan of what you want to get to across your visitor. Turn them to make action that you wanted them to take. For your visitors both human and Search Spiders to follow and digest, use a structure that is easy. Always make sure to use content that establishes your sites value that your users will want to share with others.

Though it may sound really simple, yet if you follow this method, no Search Engine is ever going to have a problem with your site. With planning and effort building like this could take time. However, the benefits are long term and are sustainable.

I am not working for a search engine. What I do is I promote websites that want to rank well on search engines while adhering to the guidelines.

I know that Search Engines have set the rules and even though it may seem unfair they will enforce them as they see fit. Here’s an example that may demonstrate the point. There are speed limits posted on most roads across the country. But there is no way there are enough police officers to catch every speeder. Now you can decide to speed and risk either the accident the limits were put in place to avoid or get a ticket that will make your insurance more expensive or you could follow the limit and have a better chance of getting where you want to every time.

The Search Engines are always working on improving their techniques for discerning guideline violators. They occasionally implement a large portion of new programming that causes Search Optimizers to scramble when the search results suddenly change dramatically. If you are working within those rules, you’re still okay.

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