Finding out where you rank in the search engine results for your chosen keywords is extremely important. However it can be more difficult than you might imagine, especially if you have more than one website. If you only have one website then you may able to track your ranking with manual searches, but if you have more than one site, it can become difficult, and you might use one of the rank checking sites available on the web.

There are a few issues with these sites. They seem to take their results from a different hub than the search engine is working off at the time and so never gives truly accurate results. Also, the regions (i.e. Google.co.uk or Google.com) tend to be limited to worldwide, and so you will rarely be able find your rankings in a specific country.

The problem is worsened by Googles limits on the amount of searches that you can make in an hour. The limit is currently 200 in an hour. This is the same as searching four keywords and looking through the rankings up to rank 500. This will become a big problem if you have several websites with several keywords each.

The answer to these problems would be a piece of software that can automatically search through the results on your desired keywords for your specified site, while staying within Googles search limits. The ideal software will also give you information on you competitors sites, traffic reports for individual keywords, number of backlinks etc.

Most, if not all of the software available online, will not have all of these features, let alone the option to white label it and sell it on as your own. If you are a search engine optimisation company, then your results will define your reputation, and finding software that accurately reports all of the hard work you will have been doing for your clients is a key factor in allowing your them to keep track of those results.

Your Clients will not understand your business as well as you do, so information needs to be provided that will help them to see improvement. Good software should allow this, so you can show your clients their ranking improvements month on month as well as the growth in link volumes which is driving the improvements for their site. Your clients will probably not understand the finite workings of SEO, but by providing some KPIs (Key Performance Indicators) you will enable your relationship with them to grow.

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Tags: advertising, business, computers, internet, internet marketing, marketing, promotion, search engine optimisation, search engine optimization, search engines, SEO, site promotion, software

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