Finding out where you rank in the search engine results for your chosen keywords is extremely important. However it can be more difficult than you might imagine, especially if you have more than one website. If you only have one website then you may able to track your ranking with manual searches, but if you have more than one site, it can become difficult, and you might use one of the rank checking sites available on the web.

The problem with most of these is that they are not very accurate. They either give you results from the UK i.e. Google.com results rather than google.co.uk, or they use a different hub to draw their results from so you have no proper indication of your precise rankings at any given point.

The problem is made worse by the limits Google has put on the amount of searches you can carry out in an hour (currently 200). Making 200 searches is the equivalent to searching 4 keywords and browsing through the results up to page 50. If you have a few sites with several keywords each, then this can pose a big problem.

The solution is to use a semi automated program that will run your searches within Googles time limits and produce reports that give you accurate data time after time. Additionally you will want to be able to keep current information on your current backlinks, current keyword traffic volumes, competitor site information etc.

Most ranking software will not offer you all of that information, let alone the option to white label it in order to sell it on as your own product. Finding good reliable software is difficult but not impossible. If you are an SEO company, you will be judged by your results, and your reports form an important part of that process. Your clients need to be able to see usable data that will reassure them that you are working hard on their behalf.

Your Clients will not understand your business as well as you do, so information needs to be provided that will help them to see improvement. Good software should allow this, so you can show your clients their ranking improvements month on month as well as the growth in link volumes which is driving the improvements for their site. Your clients will probably not understand the finite workings of SEO, but by providing some KPIs (Key Performance Indicators) you will enable your relationship with them to grow.

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Tags: a, advertising, B, business, c, computers, i, internet, internet marketing, internet;business, m, marketing, o, other, P, promotion, s, search engine optimisation, search engine optimization, search engines, SEO, site promotion, software

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