For some time now I have been making adjustments to our company’s search engine. My goal was to guarantee placement in one of the top positions of a list of Google search results. I believed that this could be done by carefully balancing a combination of keywords, meta tags and actual site content, which I had always thought to be the most important factor.

But that is apparently not the case. Content, keywords and meta tags do not seem relevant to top placement on Google searches. Many SEO experts believe that link building is the best SEO stratagem. Backlinks from other sites seem to play a prominent role in Google’s search results. I then decided to focus on backlinks.

There are several strategies for getting backlinks to your site. A very popular method is the use of an online catalogue known as a web directory. Web directories collect links to outside sides and list them in sorted categories according to site content. Some web directories are free, some charge a listing fee, and some require you to backlink to their own site in return. You can either use a directory submission tool to contact web directories, or hire a third party submission service to do this for you.

I used a free directory submission tool to do the listings myself. These tools have a built-in database of web directories, so I didn’t have to search for places to list. In just a few days I submitted my site to about 2000 web directories. Link submission software also allows you to use different anchor texts and descriptions for your site, so each submission looks unique. Once submitted, the website directories place your link in a validation queue. It can take weeks for your link to be validated, so don’t expect instant results in your Google search ranking.

WordPress Blogs is another good way to get backlinks. Users read articles or stories and leave comments by providing their name, URL and e-mail address. If you use your keywords as your name and your site address as your URL, then when your comment is posted it becomes a backlink to your website. I only posted comments in blogs that were relevant to our company’s business, and only when I had a relevant comment to make. Otherwise this could be considered spamming, and I don’t condone that. Comments that have already been posted by others will give you an idea of what sort of comment you should leave.

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