SEO has become more important nowadays than it was in the past. One of the major reasons for this is the immense amount of time and effort medium and large-scale businesses give to online exposure.

That being said, SEO is an extension of marketing. Sure, SEO might stand for Search Engine Optimization, but at the end, SEO really does what marketing is supposed to do: It increases your exposure in the hopes of making more sales or conversions.

Because SEO is an expansion of marketing, ideally, there should be no guarantees involved.

Does a marketing firm assure that you will make $10,000 sales in the next month with their efforts? Nope! What most sincere marketing firms give you is a assure that they will work truly tough on your campaigns.

Apparently most people anticipate to get a #1 position for their keyword phrase in the next 2 months. Some also want to “give you all their commerce whether you can get them #1 position”. Some go to the drastic of “paying you online when their webpage is #1″.

We can just say the same, there are no guarantees in SEO. Anybody who gives you a guarantee is either:

1. Focusing on a keyword term which is not competitive at all

2. Exploiting a search engine loophole, which will not stay for a long time

3. Flat-out ripping you off

4. A beginner SEO who has no idea how SEO really works.

Here are some reasons why it is impossible to give guarantees:

1. SEO specialists do not control search engine rankings, no matter what they say

2. Search engine algorithms change all the time.

3. A website may be hand-edited by the search engine staff and result in decreased rankings

4. SEO experts have no control on how your tournament will react to your efforts.

5. SEO is marketing and by definition has no guarantees, so be aware of that!

No related posts.

Tags: affiliate, blogs, business, computers, education, finance, internet, marketing, money, promotion, SEO, technology, web

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.