There are numerous Search Engine Optimization techniques, and I have spent a bit of time lately mastering a few. So what have I learned? Actually, quite a lot, but to condense what I have learned, there are two basic techniques to growing back links to your website to increase the site’s rank on the primary search engines. The initial step is to establish organic back links with anchor text from the billions of sites that exist on the net. The second method is to create your very own sites that you manage and add your back links to those sites that link back to your own. Both techniques can be performed legitimately, or through less scrupulous methods, but utilizing both techniques together is very effective at boosting your page rank into the top ten.

I think most web savvy individuals are aware of the first method, so I will invest most of this article discussing the second. The second method is what I want to talk about because we are talking about developing good page rank links back to your website from other websites that you have control over. What are the steps to get started? I have developed the list below to help get you started:

1) You would be surprised how high social networks rank. Strangely enough, pageflakes and not so weirdly facebook rank very well on search engines as does Linked In links. Use online social networks to establish some authoritative links back to your site as well as increase your online footprint.

2) Take a look at Hub Pages, Squidoo, and even Tumblr: Stop by these three free websites and start creating topic-specific micro-sites. These sites rank relatively well and by using them, you can get a great deal of authority with very little effort.

3) For more advanced web surfers, there is always the option of creating a directory or forum. There is a lot of software available in the open source area that you may use to develop unique websites that focus to your area of specialization or your region. Create them and sponsor them from your home page with anchor links.

4) Blogging tools. I understand that blogging takes a commitment, but as a Google product, Blogger has a very high page rank; which means any links from a blogger site will have a high weight. Develop numerous blogs, (don’t link them together) and add back links with anchor text to your focus website. Recruit guest bloggers or pay per article ghost writers to create content. There are software programs out there that will actually scrape content from other sites, but these will get you banned from blogger. Unique original and legitimate content is best.

With this approach you can increase your online footprint and the odds of being found online. Develop a lot of sites and use them to drive traffic to your primary website. I know that time is valuable and what I have reviewed above may initially take a lot of time, but the real estate market is becoming extremely cutthroat and your success may ultimately rely on how many people can find you online.

Randy Xysllion manages lockbox and mlsni as a service for midwest mls and realty. Centered in Northern Illinois, Randy provides service to the realty community both online and off

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