Having run a successful web design business for some years, I’m very aware of the benefits of UK outsourcing, particularly in the fields of web design and of search engine optimization. Whatever the nature of your business, the chances are high that, like me, you’ve felt the pinch both in terms of the cost of employing specialists in the many related fields, and in delivering goods that match the high expectations of today’s customers.

Web design is still a relatively new business, and so it shouldn’t be surprising that it’s seen more than its fair share of changes and innovations over the years. From fairly straightforward websites that required very little expert knowledge or experience we have now arrived at a point where even the smallest business needs to have a presence that is highly competitive and very specialized. For those of us based in the UK, that necessarily means an increase in UK outsourcing.

But perhaps the most significant change which has affected the way the world of web design works is the emphasis on search engine optimization. Today people don’t just want a website, they want a website which will attract the attention of the search engines, and appear high up on the search results pages. But optimization is a specialised field, and for web design companies it can present real problems.

For a small firm it isn’t possible to be able to achieve the professional standard required by businesses and companies, yet at the same time it isn’t possible to afford a full-time web designer, ecommerce programmer, template integrator or search engine optimization specialist. This places web companies in a difficult position, and the worst decision is to try to produce a botch job that gives a bad impression.

I had a look at the idea of employing someone on an as-required basis, using expert specialist experience on certain jobs when it was required. The problem was that almost all of these were in other countries, meaning that there was never any possibility of face-to-face meetings or even telephone conversations half the time. With both time zones and language presenting difficulties, I needed a UK based expert, since my business is also UK based.

The problem with outsourcing outside of the UK is that those you end up working with don’t necessarily have the linguistic expertise and familiarity that is so important when targeting a UK audience. Subtle differences in the use of language, including colloquialisms and UK specific vocabulary can make a huge difference. Search engines can tell the difference between a UK oriented site and one that is not as specific. What’s needed is a UK outsourcing company that knows its pants from its trousers.

I’m very fortunate, in that I discovered a very reputable UK based company that specialises in UK outsourcing, particular in the areas of ecommerce, web design, customized WordPress templates and UK oriented search engine optimization. Offering a very professional and fast service, there are no language difficulties, they understand my need to dominate my niche within the UK market, and they’re even in the same time zone, which makes discussing projects far easier.

Clearly UK outsourcing is beneficial, but what I also needed was a company that doesn’t then go and stamp its name on everything it produces. I want a company that can produce WordPress templates, program ecommerce solutions and carry out full search engine optimization, but remain completely invisible as far as my clients are concerned. The company I deal with do exactly that – they deal with me, not my clients, allowing me to rebrand everything and offer a fully effective, highly professional and fully UK oriented web design service.

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Tags: internet, SEO, Web Promotion

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