Part 1 of 4. Ten years ago, it cost thousands of dollars per year to host a Website. Now, hosting a Website costs just a few dollars per month. Today, businesses of any size can benefit from the growing spectrum of opportunities online.

Before getting started, we first must define what we mean by website marketing. Put simply, whereas traditional marketing methodologies harness the power of newspapers, radio and other forms of media, website marketing sells goods and services by utilizing the unique opportunities presented by websites, email and search engines.

According to Wikipedia, here are the definitions of phrases that you need to know about when studying Website marketing:

The world wide web is a globe-spanning series of interlinked hypertext documents. Navigable via web browsers, users can view pages containing text, images and other multimedia content.

Web Server: A computer program that’s responsible for accepting HTTP requests from clients (user agents such as Web browsers), and serving them HTTP responses along with optional data, which usually are Webpages such as HTML documents and linked objects (images, etc.).

Web servers are located at IP addresses, globally unique groupings of numbers. For instance, the web server for google.com is located at 63.146.123.0. If the IP is your business’s difficult-to-remember physical address, its name is the more memorable detail which is seen more often.

Each server can host dozens if not thousands of distinct websites, each with its own unique domain name, IP address and content. This practice has become common for hosting companies, and is one of the major factors behind the massive drop in hosting costs.

Easily remembered domain names are translated into cryptic IP addresses by the domain name system (DNS). Any resource or service connected to the internet can be assigned a unique name, thus eliminating the need to remember IP addresses by making them readable by human and computer alike.

If this all sounds too technical, here is an analogy that might clear things up. Be sure to check out Parts 1-2 and 4.

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